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A Qualitative Study of Strategy Creation in a Sports Organization
Kratochvílová, Eva ; Tripes, Stanislav (advisor) ; Dvořák, Jiří (referee)
Strategy is generally considered as one of the most important factors of organizations´ success. However, it can be supposed that this theory is applicable for all sectors. The diploma thesis focused on the perception of strategy, strategic planning cycle and its impact on the particular sports industry. This industry is Thoroughbred horse racing. The field of research was application of management theory in the particular horse racing club, its use and the impact on the clubs´ performance, which could lead to potential implementation of necessary changes. The research was conducted using qualitative approaches. Research was based on two pillar, in-depth interviews and participant observation. This approach increased the validity of the statements thanks the triangulation of sources. The findings discuss that the strategy seems to be unimportant for clubs´ managers, although they significantly work on some parts of the strategic planning cycle. However, this fact do not negatively affect the clubs´ performance. It is therefore desirable but not necessary, to make changes and create the strategy.
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Strategy of an Enterprise
Králová, Pavla ; Kovář, František (advisor) ; Štěpán, Jan (referee)
The subject of the diploma thesis is the processing of a future development strategy of a concrete company based on its strategy analysis. The thesis is divided on two main parts, where the first describes theoretical and methodological bases, whose findings are then used in the second, practical part. To achieve the company's future strategy is used to approach of the strategic planning cycle. In its analytical part is analyzed the external and internal environment of the company by which are proposed options for the future development of the company in a strategic part, based on acceptance criteria. Finally, in the implementation of the strategic planning cycle are long-term strategic objectives of the selected company decomposed to short-term goals, providing the operational management.
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Use of Methods of Managerial Decision-Making in Introducing a new Product in the Market of Security Services
Brož, Jan ; Pudil, Pavel (advisor) ; Bína, Vladislav (referee)
The aim of the thesis is to evaluate the suitability of methods of managerial decision-making in practice. The thesis highlights the diversity of selected methods, particularly in relation to the use of discrete and continuous risk factors. The methods are applied to the case of the introduction of new product in the market of commercial security services. The thesis includes a complete strategic planning cycle based on the defined objectives of the organization, security agency SECURE. From the analytical part, including the analysis of the competitive environment 5F, through the creation of strategies, author proceeds to an implementation part which is the essence of the thesis. It is represented by managerial decision-making under risk and uncertainty, particularly decision matrix and the method of Monte Carlo. The conclusion contains evaluation and comparison of different methods and their contribution to practical use.
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Strategic Analysis of an Enterprise
Janotová, Lenka ; Dvořák, Jiří (advisor) ; Medek, Josef (referee)
The work is focused on the strategic analysis that is applied to a specific company Lubomír Šanda -- SAN in Tábor. The aim is to complete strategic analysis by selected methods, to obtain relevant information, to analyze the currnet situation of the company on thei basis and to suggest possible steps or recommendations that will improve the company's position in the market.
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Business Plan
Franc, Dalibor ; Kovář, František (advisor) ; Bělej, Jaroslav (referee)
The subject of the Diploma theses "Business Plan" is creation of specific business plan of GAS s.r.o. Theoretical part is concerned with the analysis of individual parts of the business plan, legal, tax and economic aspects of the setting up a business. The practical part applies the knowledge of the theoretical part to creating business plan of GAS s.r.o.
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Strategic Analysis of an Enterprise
Lískovcová, Jaroslava ; Dvořák, Jiří (advisor) ; Kovář, František (referee)
The thesis deals with the strategic analysis of external and internal environment of Retre, s. r. o., which operates on the czech market in the field of laundering. The main line of business is laundering, smoothing and collecting of textile and clothing for chemical cleaning. The theoretical part describes basic terms necessary for understanding of broader connections. Terms like strategic management, strategy, strategic thinking etc. are defined here. In a separate chapter there is a description of the process of marketing research , of gathering of the necessary information (marketing information system) and the description of the individual analyses of external and internal environment. In the practical part the company Retre, s. r. o -- laundry and drycleaner's is analysed using these individual analyses. Based on the gathered information, its current situation and its position on the market is assesed and suitable measures for improvement are proposed.
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Partial Strategies of an Enterprise - marketing, sales, business, economic, financial, personnel, investment and other strategies
Matoušková, Věra ; Kovář, František (advisor) ; Nováček, Václav (referee)
Thesis is devoted for stategic management problems in Amber Hotel Vavřinec. At present time, hotel has no cohereneted strategy and because of this reason, I decided to make it in my thesis. The objective of the work is to show fundamental knowledge of strategic management problems in hotel business and following on analysis propose strategy for Amber Hotel Vavřinec.
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